The days of easy advertising died with the three martini lunch.
Today, your customer is mobile, distracted and has a million things they’d rather do than talk with you. Yet, despite their short attention spans and wide variety of media viewing options, it’s your job to find them and get them to pay attention.
To do your job effectively, you have to pore over data to select the media channels your customers actually use and then you have to construct a message they won’t skip or block out. All the while, you’re accosted by marketing “gurus” that have no way to validate the ROI on their claims and add –ize to too many words. (Monetize, Socialize…)
We'll send you a list of our available advertising
opportunities and a breakdown of our capabilities.
We’ve got a solution.
Yes, that’s right. Take a deep breath, and relax for a second. You need customers, and we have a solution. It's a solution that we hope will make your life, and your job, a whole lot easier. We call it our 2-Ply Process:
1.We find out what your most immediate need is. Shelf sales? Brand awareness? Increase your social media following?
2.We get you results.
Is there stuff that happens in between those events? You betcha. Do you need to worry about it? Only if you want to.
This is how we do it.
We utilize toilet paper as a new advertising and media platform. By placing your message in one of the few remaining bastions of sensory deprivation we ensure that it will actually be seen and contemplated, not skipped or ignored.
"Isn't advertising on toilet paper unusual," you ask?
Well, by gosh, we hope so. It’s what makes it so successful! Besides, the toilet paper is only the beginning. The real magic happens once we get it in your customer’s hands.
Mobile Technologies: The advertisements on our paper use mobile technologies like QR Codes and SMS advertising to encourage users to whip out their smart phones (Fun fact: 75% of people use their smart phone on the toilet).
Offer Digital Content: These QR Codes and SMS services have a wide variety of functions and can point your future customer anywhere on the internet. With these tools, the paper simply serves as a jumping off point into a world of vibrant digital media, coupons or surveys.
Track and Measure your ROI: Once your customer has engaged with your advertisement, you’ll be able to begin measuring the effectiveness of your advertisement
We’re very flexible in getting you what you need. If you’d like complete control over the operation, you’ll have it.
However, we are also very capable of designing and executing all elements of the campaign to try to meet your business goals. You’ve got a lot on your plate and don’t need to spend time learning another marketing tool. Let us handle it. We’ll design and run the advertisement, offer our suggestions as it runs and provide you with monthly reports on the metrics we’re seeing.